Johan, one of our founders, is the driving force behind Sosobrothers’s online presence, committed to delivering an exceptional customer experience. With a background in marketing, Johan’s passion for sustainable products, combined with his move to Thailand, led to the creation of SOSO Clothing after his favorite Levi’s model was discontinued.

Fredrik Milton, our social media expert and sales manager, brings over 25 years of denim retail expertise, having worked with renowned brands such as Nudie, Edwin, Lee, Wrangler, and Levi’s. Named Sweden’s best denim salesman, Fredrik is always ready to assist with sizing questions and pre-order advice.

Jannis, co-founder and CEO, originally managed our production facilities in Bangkok. After returning to Sweden, he now oversees design and production, driving our proprietary denim innovations. Jannis’ passion for sourcing new denims and hardware is unmatched, and he takes pride in welcoming new members to our ever-growing Sosobrothers family.

Sosobrothers was born from a shared love for high-quality denim, as well as heritage workwear.